MSc Digital Marketing Online
Full or part-time distance learning degree
In the tech-driven business landscape, digital marketing plays a critical role in business growth strategies. This digital marketing masters equips you with profound insight into leveraging online platforms and digital technologies to drive powerful marketing strategies and connect with audiences globally. Engage with latest digital marketing practice, learning not only how to craft compelling digital narratives but also how to measure their impact, refine their reach, and ensure they resonate across cultural and geographical divides.
Whether you dream of refining your skills to lead global marketing campaigns, or switching careers and entering the digital marketing industry for the first time, this digital marketing MSc ensures you’re well-equipped for the opportunities ahead. Our online learning approach immerses you in an inspiring and supportive environment, with access to support from your module lecturers, study coaches, student community and your personal AI study assistant. Embrace the flexibility and innovation of an online masters that not only fits around your life but propels you towards your future ambitions in digital marketing.
Your online degree at a glance
Location:
Online, distance learning
Start dates and duration:
Apply now for any date.
Tuition fees, funding and scholarships:
Total course cost is £9,750 split equally across the duration of your course (full and part-time).
For UK students: you might be eligible for an LIBF Scholarship of £1,200 reduction in study fees and you can apply for a non-means-tested government master's loan.
Entry requirements:
2:2 honours degree and above or equivalent – from a recognised institution.
You’ll find everything you need to know about studying an online degree with us in our digital prospectus. To receive your personalised prospectus, please fill out the form below with a valid email address.
Once you've submitted the form, keep an eye on your inbox for your prospectus to arrive via email.
Fees for MSc Digital Marketing degree
Complete your degree at your own pace and fit your studies around your professional and personal life.
For UK students, the total fees will be the same – whether you choose to study full or part time – and there are no fees for the application process
Student loans
You may be eligible for a government master's loan.
Submit your loan application at least six weeks before your chosen start date to avoid delays.
The Student Loans Company (SLC) will pay the loan directly to you, and it’s your responsibility to arrange tuition fee payments for your course.
LIBF Scholarship
As an LIBF student, you’ll have the opportunity to apply for an LIBF Scholarship. The LIBF Scholarship is an award of £1,200 towards your tuition fees, spread over the duration of your course and reducing your total fees. You are eligible to apply if your household income is less than £3,500 per month.
Fee reductions
You can get up to 5%* off your total fees if you pay in advance (*reduction depends on study duration). To explore all funding options for your MSc Digital Marketing degree, check out our UK fees and funding page or international fees and funding page.
The prices shown below do not include any scholarships.
US$12,235
in total
US$8,156
a year
US$6,117
a year
Shape your future with LIBF online courses
Flexible learning: your life, your pace
Choose when and where to study, full or part-time, with your progress fully supported by our study coaches. Learning never has to feel rushed or delayed – it's your journey on your schedule.
Over 140 years of expertise
Benefit from our long heritage of education in business, management, and technology combined with the latest digital advancements to equip you with future-oriented skills.
Innovative personalised learning
Learn on your own terms. Gain the skills you need to reach your full potential with support from lecturers and study coaches, backed up by an always-on AI study assistant: Syntea.
Rewarding your ambition
Distance learning is an affordable, tailored option that fits your lifestyle, with fee reductions available. Fees for online degrees can also be spread over the length of your chosen course.
I started studying with LIBF a couple of months ago and it has been a pleasant surprise of how flexible and stress free the course is! Being a busy person with many commitments the course has fitted into my lifestyle amazingly. The platform is straightforward and easy to navigate with several learning materials. Also, the support received from LIBF is fantastic and would recommend to everyone. Thank you LIBF!
Tazneem K
MBA (Master of Business Administration)
Entry requirements for MSc Digital Marketing online
Every application is different. If you’re not sure whether you meet the entry requirements, or you have any questions, contact us for advice.
Typical offer
English language requirements
Free iPad to support your studies
If you’re based in the UK, we’ll provide you with a complimentary iPad for your studies. It will contain everything you need to get started and you can use it throughout your course. When you graduate, it will be our gift to you.
We’re sorry we can’t make this gift available to international students studying online right now.
Book a webinar: discover the LIBF difference
Curious about what makes LIBF stand out? Our engaging webinars are your gateway to a world of possibilities. Each session is a journey through the unique features of online learning with us, designed to fuel your ambition.
Book a webinarMSc Digital Marketing online course details
Our MSc Digital Marketing programme spans key concepts from online and social media marketing to digital analytics, digital marketing strategy, and global brand management. Each module aims to equip you with theoretical knowledge, combined with practical applications, ensuring you're ready to enter the professional digital marketing world with confidence.
By the end of your masters, you’ll understand how to craft comprehensive digital marketing strategies that resonate with audiences, and gained hands-on experience with digital campaigns.
This programme includes the following modules:
See how modules are organised by semester and learn how part-time study options can fit around your life.
See how our courses are structuredAssessments on this course
Assessment types vary across modules. For information about assessments assigned to modules on this course, take a look at the programme schedule for MSc Digital Marketing.
Here's an overview of the main types of assessments you'll take during your core studies:
Online exams: sit for a 90-minute timed test with a mix of multiple-choice and open-ended questions.
Case studies: analyse real-world problems and suggest solutions in a detailed 3,000-word report.
Written assignments: research and write 3,000 words on a specific topic, using evidence to support your arguments.
Research essays: explore a topic in depth and present your findings in a 3,000-word essay.
Portfolios: create a professional 3,000-word portfolio that documents your learning progress.
Project reports: produce a 3,000-word analysis of a task, applying knowledge and reflecting on your approach.
Master thesis: conduct in-depth research to produce an advanced 15,000-word dissertation on a specialised topic.
See our detailed guide to online exams and assessments.
How you'll study
Studying online with LIBF is designed to be flexible and engaging, giving you access to everything you need to succeed:
Your course book
Most modules come with a detailed course book. This is your essential guide to mastering new knowledge and skills, and preparing for assessments. It will cover every topic you need to learn in depth, and you can open it on any device – or order a printed copy to study offline.
Monthly live lectures
Led by expert lecturers, these timetabled live lectures take place once a month. You'll have the chance to dive deeper into topics, ask questions, and collaborate with your peers. And they're always recorded, in case you need to catch up at a different time.
Extra study materials
As well as your course book, you’ll get a wide range of resources, including extensive journal libraries, case studies, and study tools to support your learning. Want to test your knowledge? Try a quick module quiz. Need a summary? Listen to bite-sized 'shortcasts'.
Self-study hours
Each 15-credit module requires about 130 hours of independent study:
Reading: around 30 hours spent on your course materials.
Assignments or projects: around 50 hours working on coursework.
Exam prep and quizzes: about 40 hours revising for your assessments.
Extra resources: another 10 hours using podcasts, videos, or tools like Syntea.
Teaching contact hours
Each 15-credit module includes approximately 20 hours of teaching contact:
Live lectures or tutorials: around 10 hours where you’ll join sessions with your lecturer.
Videos and recorded content: about 5 hours of extra material to watch whenever you like.
Group discussions or Q&A sessions: another 5 hours for interactive learning.
Support when you need it
Learning online doesn’t mean learning alone. You’ll have access to:
Module lecturers to guide you through your studies.
Study coaches to help you stay on track and meet your goals.
Syntea, your AI study assistant, available 24/7 to answer your questions and provide study tips.
How to apply
Applying to LIBF is simple, and you can do it directly. This means a faster, more personalised process so you can start your studies when you’re ready.
Check entry requirements: review our entry requirements to make sure you meet them.
Complete your application: fill out our online application form with your details.
Sign your contract: this is to let us know that you're committed to studying with us.
Submit your documents: upload any required documents, such as academic transcripts and proof of ID.
Contact us about our online degrees
Any questions about our online degrees or studying at LIBF? Our Study Advisors are here to help.
Our office is open Monday to Friday from 8.00am to 5.30pm UK time (excluding UK public holidays).
Career opportunities: MSc Digital Marketing online degree
With businesses increasingly relying on digital channels to improve marketing performance, the demand for digital marketing professionals is at an all-time high across various sectors. This digital marketing MSc develops your expertise in areas such as brand management, consumer behaviour analytics, and digital strategy, preparing you for exciting digital marketing management roles in your future career.
After completing this digital marketing masters, you'll find yourself prepared for careers such as:
Digital brand manager
As a digital brand manager, you harness the power of the global marketplace to elevate brands to new heights. Brand management involves strategizing and implementing digital campaigns across various platforms, ensuring brand consistency, and engaging with diverse audiences worldwide. The insights you gain from consumer behaviour, market research and digital marketing analytics enable you to navigate the complexities of international markets, curate content that resonates on a universal scale, and leverage digital technologies to keep your brand at the forefront of industry trends.
Digital analytics specialist
The role of a digital analytics specialist places you at the heart of decision-making processes, where your analyses drive digital marketing strategy. With a firm foundation in digital analytics and strategies and analytical software and frameworks, you're adept at collecting, analysing, and interpreting vast amounts of data to optimise online presence and campaign performance. Your work informs budget allocations, content strategies, and user engagement initiatives, making you an invaluable asset to any digital marketing manager.
Customer experience strategist
Mastering the customer experience strategist role means revolutionising customer engagement across a mix of digital platforms and leading initiatives that ensure exceptional online customer journeys. From designing intuitive website interfaces to crafting personalised touchpoints across digital channels, your strategies foster brand loyalty and drive conversion rates. Your skills help brands stay at the pinnacle of customer satisfaction, adapting swiftly to the evolving digital consumer landscape.
Advance your career with a MSc Digital Marketing online degree
As a graduate of this online MSc Digital Marketing degree, you'll have exciting career opportunities, often working in multidisciplinary teams with professionals from diverse backgrounds, such as from our online MBA degree or our online Management with Specialism degree.
Meet our Vice-Chancellor
As your Vice-Chancellor, I’m honoured to welcome you to LIBF, an institution steeped in history yet firmly focused on your future. What sets us apart is how we prepare you to excel in careers that are shaping our world. I have always believed in the power of education to open doors and create opportunities, both for your personal growth and to make you a valuable asset to future employers. Let's leave behind one-size-fits-all education and truly unlock your potential.
Steve Hill
Vice-Chancellor, LIBF
